{"id":1524,"date":"2026-10-30T00:17:31","date_gmt":"2026-10-29T22:17:31","guid":{"rendered":"https:\/\/skia.ee\/2026\/10\/30\/training-and-coaching\/"},"modified":"2026-10-30T00:17:33","modified_gmt":"2026-10-29T22:17:33","slug":"training-and-coaching","status":"publish","type":"post","link":"https:\/\/skia.ee\/en\/training-and-coaching\/","title":{"rendered":"Training and coaching"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1524\" class=\"elementor elementor-1524 elementor-206\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-48d086d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"48d086d9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a5616e8\" data-id=\"1a5616e8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47b9c243 elementor-widget elementor-widget-text-editor\" data-id=\"47b9c243\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>How does the media work, and how should you work with it? Are journalists friends or foes? How should you approach them, and what should you keep in mind?<\/p><p>We offer everything from an introduction to communications and media relations to tailored coaching for teams and individuals, including preparation for television interviews. A successful TV interview takes more than the right answers: confidence, clothing, posture and much else all play a part. Every session is tailored to your sector, organisation and circumstances.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ddcea39 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ddcea39\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ebadade\" data-id=\"ebadade\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f4acabd elementor-widget elementor-widget-accordion\" data-id=\"f4acabd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2561\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2561\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Influential communication and the psychology of persuasion<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2561\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2561\"><p><strong>Focus:<\/strong> How human behaviour, perception and decision-making shape the impact of a message.<\/p>\n<p><strong>Content:<\/strong><\/p>\n<ul>\n<li>Principles of persuasion, drawing on Cialdini and others;<\/li>\n<li>Developing messages that build trust and encourage empathy;<\/li>\n<li>Reading and using body language;<\/li>\n<li>Communicating effectively in media interviews and public speaking.<\/li>\n<\/ul>\n<p><strong>Suitable for:<\/strong> Leaders, spokespeople, PR and sales teams.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2562\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-2562\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Managing emotions in communications and crises<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2562\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-2562\"><p><strong>Focus:<\/strong> Handling emotional pressure, criticism and opposition in public communication.<br \/><strong><br \/>Content:<\/strong><\/p>\n<ul>\n<li>\n<p>Staying calm and professional under pressure;<\/p>\n<\/li>\n<li>\n<p>Emotional intelligence as a communications tool;<\/p>\n<\/li>\n<li>\n<p>De-escalating conflict during interviews or intense media scrutiny;<\/p>\n<\/li>\n<li>\n<p>Practical exercises based on real situations.<\/p>\n<\/li>\n<\/ul>\n<p><strong>Suitable for: <\/strong>Leaders, press officers and crisis teams.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2563\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-2563\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Psychological resilience and self-care for communications professionals<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2563\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-2563\"><p><strong>Focus:<\/strong> Maintaining balance and effectiveness in communications work, where stress and criticism are inevitable.<br \/><strong><br \/>Content:<\/strong><\/p>\n<ul>\n<li>\n<p>The psychology of stress and fatigue;<\/p>\n<\/li>\n<li>\n<p>Practical techniques for recovery and maintaining focus;<\/p>\n<\/li>\n<li>\n<p>Preventing burnout in communications and public relations;<\/p>\n<\/li>\n<li>Tools for building psychological resilience.\n<p><strong>Suitable for:<\/strong> Communications, marketing and journalism professionals.<\/li>\n<\/ul>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2564\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-2564\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">The leader as an effective communicator: psychology and leadership communication<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2564\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-2564\"><p><strong>Focus: <\/strong>How leaders can understand and strengthen their team\u2019s motivation and trust through communication.<\/p>\n<p><strong>Content:<\/strong><\/p>\n<ul>\n<li>\n<p>Psychological principles of leadership communication;<\/p>\n<\/li>\n<li>\n<p>Listening and feedback skills;<\/p>\n<\/li>\n<li>\n<p>Developing messages that resonate with different personality types;<\/p>\n<\/li>\n<li>\n<p>Remaining authentic during a crisis.<\/p>\n<\/li>\n<\/ul>\n<p><strong>Suitable for:<\/strong> Senior executives, middle managers and representatives of public sector organisations.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2565\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-2565\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">The psychology of media relations<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2565\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-2565\"><p>Focus: The psychological mechanisms that shape the behaviour of journalists, audiences and critics.<\/p>\n<p><strong>Content:<\/strong><\/p>\n<ul>\n<li>\n<p>Perception and bias in media relations;<\/p>\n<\/li>\n<li>\n<p>Building trust and rapport in interviews;<\/p>\n<\/li>\n<li>\n<p>Understanding how journalists think and developing response strategies;<\/p>\n<\/li>\n<li>\n<p>The psychology of how messages are received.<\/p>\n<\/li>\n<\/ul>\n<p><strong>Suitable for:<\/strong> Spokespeople and those looking to build on their media training.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2566\" class=\"elementor-tab-title\" data-tab=\"6\" role=\"button\" aria-controls=\"elementor-tab-content-2566\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Influence and ethics in communications<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2566\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"region\" aria-labelledby=\"elementor-tab-title-2566\"><p><strong>Focus: <\/strong>Where persuasion ends and manipulation begins.<\/p>\n<p><strong>Content:<\/strong><\/p>\n<ul>\n<li>\n<p>Ethical choices in persuasive communication and public relations;<\/p>\n<\/li>\n<li>\n<p>Psychological mechanisms used in advertising and politics;<\/p>\n<\/li>\n<li>\n<p>Developing persuasive messages that are trustworthy and responsible.<\/p>\n<\/li>\n<\/ul>\n<p><strong>Suitable for:<\/strong> Communications agencies, public relations professionals and leaders.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How does the media work, and how should you work with it? Are journalists friends or foes? How should you approach them, and what should you keep in mind? We offer everything from an introduction to communications and media relations to tailored coaching for teams and individuals, including preparation for television interviews. A successful TV [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1525,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[128],"tags":[177,176,144,141,174,175],"class_list":["post-1524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-services","tag-coaching","tag-media-training-2","tag-media-training","tag-public-speaking-coaching","tag-public-speaking-training","tag-training"],"_links":{"self":[{"href":"https:\/\/skia.ee\/en\/wp-json\/wp\/v2\/posts\/1524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skia.ee\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skia.ee\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skia.ee\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/skia.ee\/en\/wp-json\/wp\/v2\/comments?post=1524"}],"version-history":[{"count":3,"href":"https:\/\/skia.ee\/en\/wp-json\/wp\/v2\/posts\/1524\/revisions"}],"predecessor-version":[{"id":1528,"href":"https:\/\/skia.ee\/en\/wp-json\/wp\/v2\/posts\/1524\/revisions\/1528"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/skia.ee\/en\/wp-json\/wp\/v2\/media\/1525"}],"wp:attachment":[{"href":"https:\/\/skia.ee\/en\/wp-json\/wp\/v2\/media?parent=1524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skia.ee\/en\/wp-json\/wp\/v2\/categories?post=1524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skia.ee\/en\/wp-json\/wp\/v2\/tags?post=1524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}